All new boy-focused, girl-inclusive multi-platform channel set to launch in South Africa in May along with immersive website www.disneyxd.co.za
Johannesburg, South Africa, 12th May 2011: The Walt Disney Company and MultiChoice today announced the launch of Disney XD, a new boy-focused, girl-inclusive channel for kids aged 6-14, on the DStv platform. The new channel that runs from 5AM – 10PM daily, seven days a week, features a mix of live-action and animated programming appealing to boys and their quest for discovery, accomplishment, sports, adventure, music and humour. Disney XD is available on DStv channel 304 from Thursday 12th May.
Disney XD will showcase worldwide hit shows Phineas & Ferb, Zeke and Luther, I’m in the Band and Kick Buttowski. www.disneyxd.co.za, an immersive online experience will also be available from May and offers boys the ultimate online destination for games, competitions and exclusive clips from Disney XD shows.
Disney XD is a strategic addition to Disney’s flagship family channel, Disney Channel, which launched in South Africa in 2006 and has consistently ranked as one of the most popular kids’ channels in the country.
“Since its global launch in 2009 Disney XD has been a phenomenal success. Over the past 20 months, we have launched 14 Disney XD channels across EMEA and we are proud to be launching Disney XD today in South Africa.” Maciej Bral, Vice President Disney Channels CEE and Emerging Markets commented, “Disney XD is more focused on boys than our flagship kids and family channel Disney Channel, and broadens the line-up available to Multichoice pay-TV subscribers.”
Christine Service, Country Manager, The Walt Disney Company Africa added, “We are very proud of the success Disney enjoys in South Africa. Looking to the future we remain committed to investing in this market and continue to build not only our channel business but the wider Walt Disney Company as we deliver great family entertainment that is engaging and locally relevant to this market.”
”We are focused on continuously expanding the DStv viewing experience for our subscribers, both young and old, and not forgetting the young-at-heart. Disney XD with its strong action-flavour will no doubt delight and enthral our younger viewers,” says Aletta Alberts, General Manager Content, MultiChoice South Africa.
For further information visit www.disneyxd.co.za or www.dstv.com.
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